I speak to many people about offshoring and nearshoring. One of the central themes that come up is the move from ‘providing people’ to ‘R&D offshoring’ and ‘collaborative innovation’. Instead of providing people for specific customer projects, companies look at joint innovation.
Products that are developed for a customer, can be sold in the local market of the offshore provider. Software that is developed by the offshore provider for the local market or another customer in another country, can be sold in the country of the customer.