Category Archives: Cultural Differences


India is emerging as a world leader in the outsourcing industry. In the last few decades, we have seen a tremendous increase in the number of companies and startups that cater to outsourcing solutions to the external world. Let us …

Vishnu KJ 26 October 2017

Lisette Sutherland, author of Collaboration Superpowers, did an interview with Hugo Messer. In the interview, Lisette and Hugo discuss Hugo’s experience setting up Bridge, starting offices in India and Ukraine, the books he’s published and what does and does not work …

Hugo Messer 3 December 2014

When people across cultures collaborate, there’s always an influence of culture on the communication. When they’re working distributed across the globe, there are other factors that can influence communication. What I always find striking is that people assume there are ‘more’ or ‘less’ cultural differences between one country or another. I always wonder whether it’s true and whether it matters.

Hugo Messer 9 September 2014
Trust and openness

I am reading a book called ’100% succesvolle IT-projecten’, written by Klaas Jung and Gerard van de Looi. They write about the key success factors in IT projects. One of the chapters that stand out for me is about relationships and openness. …

Hugo Messer 16 October 2012