The adventures of Bridge “building” a company in India.

In the end of 2007, Bridge decided to set up an office in India to support the growing demand from our Dutch customers. We opened an office in Cochin and the first programmer (Aneesh) joined in June 2008. One year later, our team has grown to almost 20 people and we have successfully entered the Swedish and German market.

What I heard most frequently from people that had experience with outsourcing to India was that Indian people only say ‘yes’ and with that, projects failed. How different is our experience! Once you set out to make outsourcing work, it will work. People do not only say ‘yes’ (if youspend some time observing the famous Indian ‘head wiggle’, you will easily see when someone means yes or no!) and to the extent that they do, this cultural habit can be turned into a big advantage.

In the end of 2007, Bridge decided to set up an office in India to support the growing demand from our Dutch customers. We opened an office in Cochin and the first programmer (Aneesh) joined in June 2008. One year later, our team has grown to almost 20 people and we have successfully entered the Swedish and German market.

What I heard most frequently from people that had experience with outsourcing to India was that Indian people only say ‘yes’ and with that, projects failed. How different is our experience! Once you set out to make outsourcing work, it will work. People do not only say ‘yes’ (if youspend some time observing the famous Indian ‘head wiggle’, you will easily see when someone means yes or no!) and to the extent that they do, this cultural habit can be turned into a big advantage.

In the end of 2007, Bridge decided to set up an office in India to support the growing demand from our Dutch customers. We opened an office in Cochin and the first programmer (Aneesh) joined in June 2008. One year later, our team has grown to almost 20 people and we have successfully entered the Swedish and German market.

What I heard most frequently from people that had experience with outsourcing to India was that Indian people only say ‘yes’ and with that, projects failed. How different is our experience! Once you set out to make outsourcing work, it will work. People do not only say ‘yes’ (if youspend some time observing the famous Indian ‘head wiggle’, you will easily see when someone means yes or no!) and to the extent that they do, this cultural habit can be turned into a big advantage.

In the end of 2007, Bridge decided to set up an office in India to support the growing demand from our Dutch customers. We opened an office in Cochin and the first programmer (Aneesh) joined in June 2008. One year later, our team has grown to almost 20 people and we have successfully entered the Swedish and German market.

What I heard most frequently from people that had experience with outsourcing to India was that Indian people only say ‘yes’ and with that, projects failed. How different is our experience! Once you set out to make outsourcing work, it will work. People do not only say ‘yes’ (if youspend some time observing the famous Indian ‘head wiggle’, you will easily see when someone means yes or no!) and to the extent that they do, this cultural habit can be turned into a big advantage.

Our experience is that the key to success lays in deciding to really make outsourcing work. To invest time to develop aclear process that supports the offshore operations. A process that produces good specifications, that streamlines communication and uses smart systems. And which is above all supported by the dedication of all people involved.

Once your people and processes are in place, it does not matter whether your team is located next door, in Eastern Europe or in India. What matters are which partner you chose to cooperate with and the fit between the processes and the teams of both companies.

I believe that Bridge makes outsourcing to Eastern Europe or India easy for all our clients. Eastern Europe gives the advantage of ‘closer-to-home’ outsourcing and India the advantage of an unlimited pool of skilled people. I am grateful to our existing clients for the support they gave us in the past year. And I hope to embrace many new clients that are willing to make the adventure of outsourcing work together with us!

Our experience is that the key to success lays in deciding to really make outsourcing work. To invest time to develop aclear process that supports the offshore operations. A process that produces good specifications, that streamlines communication and uses smart systems. And which is above all supported by the dedication of all people involved.

Once your people and processes are in place, it does not matter whether your team is located next door, in Eastern Europe or in India. What matters are which partner you chose to cooperate with and the fit between the processes and the teams of both companies.

I believe that Bridge makes outsourcing to Eastern Europe or India easy for all our clients. Eastern Europe gives the advantage of ‘closer-to-home’ outsourcing and India the advantage of an unlimited pool of skilled people. I am grateful to our existing clients for the support they gave us in the past year. And I hope to embrace many new clients that are willing to make the adventure of outsourcing work together with us!

Our experience is that the key to success lays in deciding to really make outsourcing work. To invest time to develop aclear process that supports the offshore operations. A process that produces good specifications, that streamlines communication and uses smart systems. And which is above all supported by the dedication of all people involved.

Once your people and processes are in place, it does not matter whether your team is located next door, in Eastern Europe or in India. What matters are which partner you chose to cooperate with and the fit between the processes and the teams of both companies.

I believe that Bridge makes outsourcing to Eastern Europe or India easy for all our clients. Eastern Europe gives the advantage of ‘closer-to-home’ outsourcing and India the advantage of an unlimited pool of skilled people. I am grateful to our existing clients for the support they gave us in the past year. And I hope to embrace many new clients that are willing to make the adventure of outsourcing work together with us!

Our experience is that the key to success lays in deciding to really make outsourcing work. To invest time to develop aclear process that supports the offshore operations. A process that produces good specifications, that streamlines communication and uses smart systems. And which is above all supported by the dedication of all people involved.

Once your people and processes are in place, it does not matter whether your team is located next door, in Eastern Europe or in India. What matters are which partner you chose to cooperate with and the fit between the processes and the teams of both companies.

I believe that Bridge makes outsourcing to Eastern Europe or India easy for all our clients. Eastern Europe gives the advantage of ‘closer-to-home’ outsourcing and India the advantage of an unlimited pool of skilled people. I am grateful to our existing clients for the support they gave us in the past year. And I hope to embrace many new clients that are willing to make the adventure of outsourcing work together with us!