Bridge Club! What if…
…You join the Bridge Club!?
That’s the question we want you to wonder about.
Even we, the marketing team of Bridge, just started with a question: How can we attract customers and how can we keep them with us?
Approximately one year ago we were thinking about these questions and therefore we did a lot of research, brainstorming and marketing meetings. Pretty fast we were sure
…You join the Bridge Club!?
That’s the question we want you to wonder about.
Even we, the marketing team of Bridge, just started with a question: How can we attract customers and how can we keep them with us?
Approximately one year ago we were thinking about these questions and therefore we did a lot of research, brainstorming and marketing meetings. Pretty fast we were sure
…You join the Bridge Club!?
That’s the question we want you to wonder about.
Even we, the marketing team of Bridge, just started with a question: How can we attract customers and how can we keep them with us?
Approximately one year ago we were thinking about these questions and therefore we did a lot of research, brainstorming and marketing meetings. Pretty fast we were sure
…You join the Bridge Club!?
That’s the question we want you to wonder about.
Even we, the marketing team of Bridge, just started with a question: How can we attract customers and how can we keep them with us?
Approximately one year ago we were thinking about these questions and therefore we did a lot of research, brainstorming and marketing meetings. Pretty fast we were sure
about our core goals and that we want to create a loyalty program to reach these goals.
– Get a closer relationship to our clients,
– Show our clients that and how they can benefit form a cooperation with us,
– Show our clients that we are a friendly and open company
– Make our clients satisfied and
– Make our clients returning to us.
With these core goals we start to work on our ideas. We wanted to create not only a benefit program but also a new face for our company that look warm, friendly, open and helpful. A face that customers can always associate with our company.
At the beginning we developed a concept to clarify what our benefit program shall include, how it should work and how we can get our customers to know about it.
In this phase we also started to search for the perfect name, a name that combines all our goals, that is catchy and that makes our clients feel like a part of something important. As we also wanted to involve all our employees in this marketing development process we requested them to send us their proposals. The decision wasn’t easy but at the end we decided for the “Bridge Club” and from that day on all our work and efforts got a name.
A lot of creating and development work followed. We started to create a website, announcements, information, gifts, membership cards, postcards, etc.
Also we decided that we want to make Bridge more involved in social projects in the countries we are settled. Therefore we started to support and work with a charity in Kochi (India) which also developed some of the gifts we want to send to our Bridge Club partners. In future we want to increase our social work, both in India and Europe.
After a long time of setting up every element of the Bridge Club we are proud to release it on this March 1st. From this day on all our clients will be a part of the Bridge Club and will profit by certain benefits.
Now there is only one question I am still wondering about: When do YOU join the Bridge Club?
Read more: http://bridge-india.in/club-ancmnt/you-common.html
about our core goals and that we want to create a loyalty program to reach these goals.
– Get a closer relationship to our clients,
– Show our clients that and how they can benefit form a cooperation with us,
– Show our clients that we are a friendly and open company
– Make our clients satisfied and
– Make our clients returning to us.
With these core goals we start to work on our ideas. We wanted to create not only a benefit program but also a new face for our company that look warm, friendly, open and helpful. A face that customers can always associate with our company.
At the beginning we developed a concept to clarify what our benefit program shall include, how it should work and how we can get our customers to know about it.
In this phase we also started to search for the perfect name, a name that combines all our goals, that is catchy and that makes our clients feel like a part of something important. As we also wanted to involve all our employees in this marketing development process we requested them to send us their proposals. The decision wasn’t easy but at the end we decided for the “Bridge Club” and from that day on all our work and efforts got a name.
A lot of creating and development work followed. We started to create a website, announcements, information, gifts, membership cards, postcards, etc.
Also we decided that we want to make Bridge more involved in social projects in the countries we are settled. Therefore we started to support and work with a charity in Kochi (India) which also developed some of the gifts we want to send to our Bridge Club partners. In future we want to increase our social work, both in India and Europe.
After a long time of setting up every element of the Bridge Club we are proud to release it on this March 1st. From this day on all our clients will be a part of the Bridge Club and will profit by certain benefits.
Now there is only one question I am still wondering about: When do YOU join the Bridge Club?
Read more: http://bridge-india.in/club-ancmnt/you-common.html
about our core goals and that we want to create a loyalty program to reach these goals.
– Get a closer relationship to our clients,
– Show our clients that and how they can benefit form a cooperation with us,
– Show our clients that we are a friendly and open company
– Make our clients satisfied and
– Make our clients returning to us.
With these core goals we start to work on our ideas. We wanted to create not only a benefit program but also a new face for our company that look warm, friendly, open and helpful. A face that customers can always associate with our company.
At the beginning we developed a concept to clarify what our benefit program shall include, how it should work and how we can get our customers to know about it.
In this phase we also started to search for the perfect name, a name that combines all our goals, that is catchy and that makes our clients feel like a part of something important. As we also wanted to involve all our employees in this marketing development process we requested them to send us their proposals. The decision wasn’t easy but at the end we decided for the “Bridge Club” and from that day on all our work and efforts got a name.
A lot of creating and development work followed. We started to create a website, announcements, information, gifts, membership cards, postcards, etc.
Also we decided that we want to make Bridge more involved in social projects in the countries we are settled. Therefore we started to support and work with a charity in Kochi (India) which also developed some of the gifts we want to send to our Bridge Club partners. In future we want to increase our social work, both in India and Europe.
After a long time of setting up every element of the Bridge Club we are proud to release it on this March 1st. From this day on all our clients will be a part of the Bridge Club and will profit by certain benefits.
Now there is only one question I am still wondering about: When do YOU join the Bridge Club?
Read more: http://bridge-india.in/club-ancmnt/you-common.html
about our core goals and that we want to create a loyalty program to reach these goals.
– Get a closer relationship to our clients,
– Show our clients that and how they can benefit form a cooperation with us,
– Show our clients that we are a friendly and open company
– Make our clients satisfied and
– Make our clients returning to us.
With these core goals we start to work on our ideas. We wanted to create not only a benefit program but also a new face for our company that look warm, friendly, open and helpful. A face that customers can always associate with our company.
At the beginning we developed a concept to clarify what our benefit program shall include, how it should work and how we can get our customers to know about it.
In this phase we also started to search for the perfect name, a name that combines all our goals, that is catchy and that makes our clients feel like a part of something important. As we also wanted to involve all our employees in this marketing development process we requested them to send us their proposals. The decision wasn’t easy but at the end we decided for the “Bridge Club” and from that day on all our work and efforts got a name.
A lot of creating and development work followed. We started to create a website, announcements, information, gifts, membership cards, postcards, etc.
Also we decided that we want to make Bridge more involved in social projects in the countries we are settled. Therefore we started to support and work with a charity in Kochi (India) which also developed some of the gifts we want to send to our Bridge Club partners. In future we want to increase our social work, both in India and Europe.
After a long time of setting up every element of the Bridge Club we are proud to release it on this March 1st. From this day on all our clients will be a part of the Bridge Club and will profit by certain benefits.
Now there is only one question I am still wondering about: When do YOU join the Bridge Club?
Read more: http://bridge-india.in/club-ancmnt/you-common.html
About Diana Kulke
I was born in Germany in 1988, one year before the German reunification. I grew up in the beautiful city Erfurt, in the center of Germany. As I was 18 years old I graduated from secondary school and took up my studies in Wernigerode, a small town in the mountains. I was and I am still studying Business Administration specialized in tourism. Due to the fact that I joined the student organization AIESEC during my studies to take up some responsibility and to get to know other people and cultures, I decided to make my internship through this organization. After a long search in the job database I found the job description of Bridge India that matched perfectly my expectations. And as India was always a country that I was interested in, I didn’t hesitate to take up the job when I got the confirmation. Now I am in Kochi for 6 month. In this time I had the chance to visit a lot of amazing places and to get to know many people that became friends.
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