Magento Social Commerce Platform
A social marketplace where people can shop together for less is one of the hottest retail trends in the online marketplace. The basic concept is the power of combined purchasing power to earn discounts. Word-of-mouth recommendations and referrals are the most important factors in making purchasing decisions on this kind of platform.
Southeast Asia's leading fintech media firm based in South Jakarta, Indonesia, reached out to us to build a Social Commerce (aka Social/Group/Bulk Purchase) e-commerce platform.
Requirement Outline
The client wanted to launch the e-commerce platform to facilitate community group buys in the Indonesian online market. This platform is especially for selling meat.
A group of people who are interested in the same product or service can place their order to get a bulk purchase discount. The leader of the group can initiate the purchase by putting the required quantity of the product in his/her cart. Other interested people in the group can put the needed quantity of the same product in their respective carts. The created group will lapse after the expiry time.
The client required our tech experts to build an MVP of the platform, which is multilingual and multi-vendor. It will also be integrated with a referral bonus program. SMS and email alerts will inform interested buyers in the group about possible group buying products and the group expiry date.
The group-buying tool is to act as a platform wherein consumers can pool their purchase volume together to drive quantity discounts from the merchants. The client has plans to sell this platform to different vendors whereas a group of meat sellers can use it as their own brand.
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Our Approach and Solutions
- We followed Agile in its precision
- Suggested improvements during the Sprint
- Conducted code reviews and assessments systematically
- Integrated payment gateway and wallet (Kaspro)
- Incorporated configurable discount features
- Prepared a well-documented user guide
Challenges Involved
It was a challenge to apply Kaspro to the platform as the document was in Bahasa. Our experts meticulously carried out the integration.
An Overview of the E-Commerce Platform
- User and seller dashboards with specific functionalities.
- The website features groups, referral bonuses, and special offers.
- Product listing page with excellent product finding features.
- A unique Discount Matrix feature that automatically sets discount in proportion to the quantity purchased.
- A perfect blend of referral purchase and group purchase. The referral purchase feature accelerates new user registration and the group purchase feature encourages bulk purchases.
- There are two payment options: Bank Transfer and Kaspro bank payment.
Technologies Used
Magento
The Outcome
The project was a classic example of agile software development which helped the client in getting the product on time throughout a time-boxed period. The final product turned out to be a better one than the original concept thanks to the productive Sprint reviews and timely integration of improvements.
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